Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, hasconsolidated its brand image in 100 shops; Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales that represent 9% of the total revenue for the whole group. Bershka's public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies. The shops have separate spaces intended for the various different product lines that Bershka offers. In each section, Bershka, BSK & Man, the products are placed according to their style, creating a wide spectrum ranging from casual wear to sports and from basic garments to more fashionable items.